Dimension Studio, the U.K.-based real-time production powerhouse behind Masters of the Air and I Wanna Dance With Somebody, has officially unveiled a new AI-powered content pipeline designed to help filmmakers and creators move faster—without sacrificing control or creativity. The new toolset, built in-house by Dimension Futures, was quietly tested on Mara & Milo: Magic & Mayhem, an animated kids short that was developed from ideation to delivery by just two artists in a fraction of traditional timelines.

According to Dimension, the entire production process—from storyboarding and character design to virtual cinematography—was accelerated to one-third the usual time. “We’ve built a system that allows artists to iterate rapidly, without compromising consistency or visual style,” said Junaid Baig, Dimension’s Chief Innovation Officer. That means animators can maintain control of character designs, camera moves, lighting schemes, and multi-character blocking—all within a streamlined workflow.

While many AI tools still struggle with shot-to-shot continuity, Dimension’s system is built to retain asset coherence throughout a scene or sequence, something the studio says makes it a viable option for everything from animated shorts and series to advertising campaigns on tight turnarounds. But this isn’t a set-it-and-forget-it pipeline. “This is about empowering artists, not replacing them,” said co-CEO Simon Windsor. “AI is moving fast, but our approach is intentionally human-centric. We want creators in control.”

That philosophy is at the core of Dimension’s “ethical & responsible AI policy,” which the company has made public as it expands its global production footprint, backed by U.S. private equity firm Growth Catalyst Partners. With facilities in both the U.K. and U.S., Dimension is positioning itself as a go-to partner for producers looking to explore AI workflows with quality, scale, and artistry in mind.

At a time when the global production industry is grappling with cost cuts and workflow reengineering, Dimension’s move signals where virtual production may be headed: faster, smarter, and still deeply human.