In response to a dramatic slowdown in scripted television production across Los Angeles, major soundstage owner Hackman Capital Partners is taking a bold new direction — opening facilities to social media creators.

The landmark Television City in Fairfax has teamed with Interwoven Studios to transform its soundstages into creator-ready production spaces. The move comes amid a sharp downturn in on-location shooting: TV production in L.A. plunged nearly 30% in Q1 2025 compared to the prior year, while feature shoots fell almost 29% during the same period  . Overall, 2024 recorded the fewest shoot days in L.A. since pre-pandemic times, excluding 2020  .

“We’re looking to create a stage for the future,” said Zach Sokoloff, senior vice president at Hackman, emphasizing the surging demand from creators tapping into L.A.’s production value  . Already, the new model has attracted digital stars like Logan Paul, Jake Shane and gaming powerhouse FaZe Clan, who have utilized Television City’s hair and makeup suites, green rooms, grip lighting packages, control rooms, wardrobe services, and lounge areas .

The pivot reflects a broader industry recalibration. With studio occupancy in Los Angeles hanging at about 63% — down from highs above 90% during the mid‑2010s — and fierce competition from states and countries offering richer incentives, traditional production pipelines are under mounting pressure  .

Interwoven Studios cofounder Harrison Sheinberg said he’s witnessed a shift in tone. “The set design was inspired by old school late-night talk shows — perfect to host creators and merge those histories,” he commented .

This trend isn’t unique to Television City. Developers are racing to accommodate a new kind of content creator. Sports teams like Dude Perfect in Texas have built massive content-centric campuses—featuring indoor courts and production facilities—to meet robust digital demand. Hackman may soon adapt this formula to other iconic lots under its portfolio — including Radford, Culver and Astoria Studios .

The evolution underscores the reality that today’s video ecosystem spans far beyond traditional network pipelines. Consumers are increasingly drawn to influencer-led content—56% of Gen Z and 43% of millennials say they relate more to online creators than to established screen personalities .

Rather than fight the exodus of scripted shows, soundstage owners like Hackman are reimagining their role — facilitating creator growth and hope to fortify Los Angeles’ legacy as the capital of content creation.

Read the full article in the Hollywood Reporter HERE