Apple TV+ is doubling down on prestige cinema, inking a multi-year, first-look deal with Chernin Entertainment—the powerhouse production banner behind Ford v Ferrari, The Planet of the Apes franchise, Hidden Figures, and The Greatest Showman.

The agreement, announced Friday, aligns Apple with one of the most theatrically-minded producers in the streaming era, and comes as Chernin preps the Jason Momoa-led epic miniseries Chief of War, slated to premiere on Apple’s platform August 1.

“We’ve had a great experience working with Apple on the series side, where they’ve been smart, daring, and always supportive,” said Peter Chernin, Chairman of North Road Company, in a statement. “We’re excited to build on that success by making movies together.”

The new pact arrives as Apple TV+ continues to position itself as a destination for filmmaker-driven fare. The tech giant-turned-studio made history with CODA, the first streaming release to win Best Picture at the Academy Awards. Its 2025 slate is equally ambitious, including the upcoming F1 racing drama starring Brad Pitt, which debuts in theaters June 27.

Chernin’s production company operates under the broader North Road Company umbrella, formed in 2022 with a mission to develop content across film, television, streaming, and unscripted. North Road’s portfolio also includes North Road Television, Kinetic Content, and Words + Pictures, each focused on delivering high-profile scripted, reality, and documentary work.

Recent Chernin projects include Netflix’s Back in Action starring Jamie Foxx and Cameron Diaz, along with Fear Street: Prom Queen, part of the streamer’s horror franchise. On deck: Apex with Charlize Theron, the supernatural thriller Altar with Kyle MacLachlan, and The Backrooms, a found-footage horror film with built-in internet buzz. In TV, North Road is currently producing Age of Innocence, Man on Fire, and The Body.

Kinetic Content, a key unscripted arm of North Road, continues to be a ratings juggernaut with Love is Blind for Netflix, while Words + Pictures delivered last year’s critically acclaimed Super/Man: The Christopher Reeve Story, a standout from the doc space.

Chernin has also made waves in the generative AI space, investing in emerging platform Promise in late 2024. The company has positioned itself as an artist-first AI storytelling tool, with what Chernin described as “the most inventive and user-friendly model we have seen.”

“There is something undeniably exciting about Generative AI,” Chernin said at the time. “And we are bullish on George and Promise’s ability to empower storytellers.”

For Apple, the deal marks another strategic alliance in its continued pursuit of prestige storytelling—and box office credibility—while giving Chernin a powerful partner with global distribution muscle and deep pockets.