As California doubles down on its $750 million tax incentive to lure big-budget productions, Los Angeles County is taking its own swing at reviving the local film and TV industry—this time by going after the bureaucratic bloat that’s long made filming in the region a logistical headache.

On Tuesday, the L.A. County Board of Supervisors will vote on a motion packed with proposals to modernize, digitize, and dramatically streamline the region’s filming infrastructure. The aim? Make Los Angeles County faster, cheaper, and friendlier to physical production—especially for the types of short-form shoots (commercials, music videos, branded content) that have increasingly fled the state.

Among the measures: a review of permitting policies across agencies, digitization of contract workflows with the Sheriff’s Department, clarifications to fire safety protocols, expanded access to county parks and public spaces, and the creation of a public-private “Evergreen Fund” designed to ensure long-term growth.

Also on the table is a possible one-year moratorium on permitting and facility use fees at select locations—potentially a major cost-saver for below-the-line-heavy productions.

“If we want to bring filming back—especially for commercials, music videos, and other short-form content—we need to make it easier to shoot in L.A.,” said Wes Bailey, co-founder and president of CA United, a nonprofit pushing for reforms. “The $750 million state incentive didn’t provide any relief for short-form projects. The most immediate way to help these productions, and the thousands of jobs they support, is by cutting red tape, reducing costs, and speeding up the process.”

The move from the county mirrors a similar push from L.A. Mayor Karen Bass, who in May ordered city agencies to explore permitting reform and broader access to iconic filming locations. While the state continues to battle with competitors like Georgia, New York, and New Jersey, industry insiders say L.A.’s real bottleneck is not a lack of incentives—it’s inefficiency.

One notable element of Tuesday’s motion: the Board is directing county officials to work directly with FilmLA, the region’s longtime permitting body. FilmLA just renewed its five-year contract with the City of Los Angeles after facing criticism over slow turnaround times and lack of transparency. As part of the renewed push, FilmLA has signaled a willingness to evolve and work more collaboratively with both public agencies and the production community.

The Board of Supervisors’ meeting is scheduled for Tuesday at 9:30 a.m. PT at the Kenneth Hahn Hall of Administration. Stakeholders can also submit comments online or watch the hearing live via the Board’s website.

While it’s unclear which proposals will survive the legislative process, the message is clear: L.A. wants to film again—and it’s finally willing to get out of its own way.