With help from a former NASA insider and a big-thinking producer, the company is merging cinema, science, and space tech to reshape how—and where—we tell stories.

In a landscape increasingly obsessed with what’s next, one company is aiming a lot higher—literally. Founded by Italian producer Andrea Iervolino, Space 11 is betting on the bold idea that the next frontier of entertainment isn’t virtual… it’s orbital.

With a mission to create films, television, live events, and immersive content filmed in outer space or directly inspired by it, Space 11 is blending Hollywood imagination with real aerospace innovation. From zero-gravity sporting events to sci-fi blockbusters shot partially in orbit, the company is building infrastructure and forging partnerships to make space a viable—and cinematic—stage.

Space 11 has already pulled in serious talent. Its latest hire is Bert Ulrich, the former NASA film liaison who helped shepherd projects like The Martian, Ad Astra, First Man, and Project Hail Mary into existence. Now serving as EVP of Production Development and Communications, Ulrich brings two decades of experience at the intersection of science and cinema.

“I’m thrilled to join Space 11 and help shape a new era of entertainment on Earth and in space,” Ulrich said. “With Andrea and the team, we’re ready to explore storytelling in a way the world has never seen.”

Space 11 was officially launched in 2021 as a subsidiary of Iervolino Entertainment, and later expanded with an additional branch based in Rome. The company is also supported by the ESA Business Incubation Center in the Lazio region, giving it a unique blend of creative ambition and scientific credibility. It’s not just about spectacle—it’s about building the technological backbone to turn fantasy into filmed reality.

The company’s scope has evolved to include next-gen innovations like Digital Twins, IoT, AI, and robotics—tools it’s using to build intelligent real-time simulations of both terrestrial and off-planet environments. Space 11’s aim is not just to entertain but to give businesses, creators, and developers the ability to operate and visualize their work in radically new ways.

“Today, thinking of a project of this magnitude might seem too futuristic,” Iervolino told The Hollywood Reporter. “But the pace of technological progress is so fast that the unimaginable is quickly becoming inevitable.”

The company’s first major project is expected to be a zero-gravity sporting event, potentially launching in the near future. Meanwhile, Iervolino continues to develop traditional earth-bound films, including Maserati: The Brothersstarring Al Pacino, while laying the groundwork for Space 11’s long-term vision.

At its core, Space 11 is planning to be more than just a novelty production company, hiring storytellers, engineers, and visionaries  to push the boundaries of narrative, format, and location. In a world where content is everywhere, Space 11 is asking the question: what happens when your stage is the cosmos?

As Iervolino puts it, “The world is no longer the limit.”