London, UK— In a move that could prove extremely interesting to the industry, Pigeon Shrine, a relatively young yet ambitious player in AI-driven entertainment, has announced the launch of its “AI Coordinators” consultancy service. This development aims to integrate artificial intelligence into global film, television, and commercial productions, a bold step that might lead to the marriage of traditional production with advances in technology.
Pigeon Shrine’s new consultancy service promises to enhance production office workflows, reduce the costly and time-consuming need for certain reshoots, and provide on-set guidance for what tools to use, and when to use them. While the industry has seen its fair share of fear surrounding these latest technological advances, Pigeon Shrine’s offering is notable for its focus on AI integration rather than disruption—a point the company is keen to emphasize.
Tom Paton, the CEO of Pigeon Shrine, is no stranger to risk-taking in the pursuit of innovation. He claims the company has spent the last two years deeply embedded in the exploration of AI’s role in film production, culminating in the in-house production of two full-length feature films. “We’ve taken the unique step of producing two full feature films using AI internally, allowing us to explore and perfect every facet of this technology’s integration into the filmmaking process,” Paton stated.
It’s a bold assertion—one that suggests Pigeon Shrine is not just another tech firm making grand promises but a company that has actually tested AI’s potential in the high-pressure environment of film production. Paton confidently declared, “We are the only company that I know of that can actually say we’ve been on set, using AI legitimately alongside traditional talent and crew, and we know it works.”
Pigeon Shrine’s new service comes at a critical time when the industry is exploring new ways to incorporate AI while maintaining the integrity of traditional filmmaking techniques. The consultancy offers support across all stages of production; from the complexities of the legal overview, scene pre & post visualization, on-set coordination and general AI support, positioning itself as an end-to-end solution for productions willing to embrace AI.
With its recent launch of AiMation Studios and their first completed AI-driven feature, “Where the Robots Grow,” Pigeon Shrine seems poised at the frontier of a potential paradigm shift in the industry. However, whether this will mark a true turning point for production companies embracing AI or simply another tech experiment remains to be seen.
Pigeon Shrine’s approach raises an intriguing question: Could AI really become as integral to the film industry as the cameras and lights on set? As the industry watches closely, one thing is clear—Pigeon Shrine is betting big on the answer being “Yes”, and they’re inviting the rest of us to see if they’re right.
