New Mexico’s filmography already reads like a who’s who of hit productions. Albuquerque, in particular, became a pop-culture landmark thanks to the smashing success of Breaking Bad and its critically acclaimed spin-off Better Call Saul. These beloved shows put New Mexico on the global map, showcasing the state’s potential to host long-running, high-quality television series.

The legacy continues now with the exciting news that Duster, the anticipated new series from Executive Producer J.J Abrams and starring Josh Holloway, has been filming in Albuquerque at Cinelease Studios. A crime drama set in the 1970’s, Duster follows the story of the first Black female FBI agent who teams up with a getaway driver to take down a major crime syndicate. The series is set to release in 2025 on Max.

Cinelease’s massive Albuquerque facility played capable host to the Duster crew, and their 5 stage, 103,500 square foot studio was able to easily placate all the production’s needs. Recognizing the need to bring more production to the growing New Mexico region, Cinelease invested more resources into their Albuquerque location with productions like Duster exactly in mind, with the hopes of bringing hundreds of productions to the state.

According to the New Mexico Film Office, Duster employed as many as 4,400 local New Mexicans during the production – approximately 4,000 as background talent, 350 resident crew members, and 50 principal actors, supporting Cinelease and New Mexico’s goal to add jobs in construction and film to bolster economic activity for the local community.

Duster serves as a Lost reunion of sorts, as Holloway spent six seasons portaying Sawyer on the hit ABC show, while Abrams directed the pilot and produced the series.

New Mexico has seen its popularity as a filming destination increase in recent years, thanks to upgraded infrastructure within the state, competitive tax incentives, and the proven success of some of Hollywood’s most revered productions.

The state of New Mexico offers a 25% base credit and a 40% maximum incentive for film productions, one of the most competitive rebate programs in the U.S., making the state a cost-effective location for high-budget films, television series, and independent projects alike. This incentive extends to local crews, vendors, and other service providers, further lowering the cost of production while supporting the local economy.

Besides the financial perks, New Mexico boasts an eclectic mix of landscapes, from sweeping desert vistas to mountainous terrain, offering unparalleled backdrops that attract productions looking for unique and diverse locations.