So where is Hollywood in all of this? After nearly two years of AI-generated franchise content exploding online, the only significant legal move came last week, when Disney and Universal filed a 110‑page lawsuit against Midjourney—a small, 12‑person startup behind a popular text‑to‑image model. That case, while historic, targets image generation and does not address video tools like Veo 3—or the giants enabling them: Google, Meta, OpenAI, XAI, Anthropic.

Studios haven’t demanded that these big tech platforms stop training on their IP. There are no industry‑wide lawsuits calling for prompt‑blocking—requests such as “in the style of Star Wars” or “Stormtrooper walking to work” are still being honored by AI tools. 

This isn’t just a passing trend. These vlogs are the opening salvo in what will become a torrent of AI-driven franchise content—smarter, slicker, and increasingly indistinguishable from studio releases. As audiences flock to algorithmic storytelling, studios face a pivotal moment. Will they finally unify, pressure large AI companies to enforce IP safeguards—or continue watching their most valuable characters slip into the generative void? The question is urgent: if not now, when?