Wisconsin Introduces Proposal For Film Incentive Program
MADISON, Wis. (CBS 58) — You don’t typically think of Wisconsin as a hotbed for movie making, but that could change under a bill that would offer incentives to the production industry.
Under the proposal, film and tv production companies could receive up to $5 million a year in tax credits.
Wisconsin is one of five states that don’t offer these types of incentives, according to the bill’s authors state Reps. David Armstrong (R-Rice Lake), Calvin Callahan (R-Tomahawk) and Sen. Julian Bradley (R-Franklin).
The push comes nearly 16 years after then-Democratic Gov. Jim Doyle rolled out the red carpet to the film industry with a lucrative film tax incentive program. The incentives were approved by the Legislature in 2006, and later took effect in 2008.
It helped lure “Public Enemies” ato film in Madison, the town of Columbus and other areas of the state.
However, the deal turned out to be a near-total financial wash for the state’s economy after an audit revealed “Public Enemies” received $4.6 million in incentives and ended up only generating $5 million in economic activity.
The incentives were eventually rolled back by Republican lawmakers under Gov. Scott Walker’s administration, and then eliminated.
Now, the renewed effort comes with a new fee structure.
“We’re leaving money on the table is the bottom line,” said Adam Braatz, the executive director of Imagine MKE, a nonprofit arts advocacy and media organization. “When a film production crew rolls into town, studies show they can general up to a quarter million of economic activity, per day.”
Imagine MKE serves as the umbrella organization for Action! Wisconsin, a statewide coalition advocating for the bill that would also create a state film office, operated under the Department of Tourism, to help production companies on where to shoot in Wisconsin.
The proposal would also provide credits, up to 25%, on salaries or wages paid to employees with some limitations.
“As a producer, you want to get as much credit as you possibly can because it allows us to hire more crew, and do more things in terms of production, and locations,” said Ramon Sloan, executive producer of Swift Motion Pictures.
This effort has also caught the attention of some Hollywood stars. Mark Ruffalo, a Kenosha native, stressed how this opportunity has the potential to stimulate the economy and boost film and TV production.
“Let’s build a thriving film community in Wisconsin,” Ruffalo posted on Facebook. “Lots of new good paying jobs, and film companies spending money in communities.”
An analysis of the television series “Yellowstone” and its economic impact in Montana showed $730.1 million was spent on a combination of production and visitor spending. It also created more than 10,000 jobs.
The proposal was assigned to the Agriculture and Tourism Committee but has yet to receive a public hearing. The measure is unlikely to advance given lawmakers only have one scheduled session day left this year.
Sen. Bradley admitted the bill is not ready for the big screen yet, but he remains hopeful by having these conversations now that one day the proposal can get across the finish line.
“We have to have further discussions with a lot of the professionals because we want to get it right,” Bradley said. “This is the first step in ensuring we have directors and producers in Hollywood looking for other places to shoot.
The longest-operating film studio in Los Angeles is now for sale—offering not just a rare slice of industry real estate, but a stark test of the current demand for production space in Hollywood’s post...
In response to a dramatic slowdown in scripted television production across Los Angeles, major soundstage owner Hackman Capital Partners is taking a bold new direction — opening facilities to social m...
In a significant move that further cements Georgia’s status as a film and television production powerhouse, the Georgia Film Academy (GFA) has announced a new partnership with Assembly Studios that wi...
High-volume drama, rapid production, and local filming set the series apart
As streaming giants recalibrate for a post-peak TV era, Max’s The Pitt has quietly established itself as a prototype for a ...
Paramount’s ‘Y: Marshals’ Leads $57M Production Wave in the Beehive State
A wave of fresh productions is heading to Utah, as the state doubles down on its film incentive strategy. Among the newly app...
In the middle of the U.K.'s surging production boom, one company has quietly become indispensable to some of the world’s biggest blockbusters. Clear Angle Studios, a global leader in 3D capture and ph...
It took 18 months, but the second shoe has finally dropped. After months of watching news outlets, authors, and niche publishers sue AI companies for training models on copyrighted work, two of Hollyw...
Walmart has officially thrown its hat into the virtual production ring with the launch of its new state-of-the-art TV studio—complete with a 32-foot curved LED wall—located at the heart of its newly o...
Sydney’s screen sector is gearing up for a major expansion—and it’s not happening in the city’s glitzy east.
Plans for a $127 million film and television production complex in Oran Park, located in Sy...
From tentpole blockbusters to fast-turnaround streaming hits, the Universal Costume House remains one of the industry’s premier destinations for wardrobe and styling. With facilities in both Los Angel...