Los Angeles doesn’t let go of its icons easily—but even soap operas need to pack up eventually. After 38 years and over 9,600 episodes at CBS’s Television City, The Bold and the Beautiful is officially moving. Not far—just a couple miles northeast to Sunset Las Palmas Studios—but symbolically, it marks another chapter in the slow transformation of a historic backlot into a billion-dollar modernized fortress.
Television City, now owned by Hackman Capital Partners, is about to undergo a massive renovation, effectively turning it into a hard-hat zone for the next three years. And while the scaffolding rises, longtime tenants are filtering out—first The Price Is Right, now Bold. Only The Young and the Restless remains, for now.
But this isn’t a retreat, it’s a relocation. And for a show that’s always worn its Hollywood zip code like a badge, staying in Los Angeles matters. The move to Sunset Las Palmas—part of Hudson Pacific’s Sunset Studios complex—keeps its union crew working, its production footprint local, and its roots firmly in California.
Bradley Bell, the show’s executive producer and head writer, framed it as both an end and a beginning. “It’s been an extraordinary 38 years at Television City,” he said. “As we look ahead, we’re excited to begin this next chapter… in the heart of Hollywood and the great state of California.”
Bold has never shied away from big swings. It’s a global syndication juggernaut and one of the few remaining daytime dramas still willing to confront social issues like AIDS, addiction, domestic abuse, and homelessness. That a show this entrenched in L.A.’s production scene is doubling down on Hollywood—at a time when others are chasing tax credits in Georgia, New Mexico, or overseas—is a subtle but meaningful signal.
“Long-term recommitment to Hollywood at this pivotal moment is an important symbol for the industry,” said Sunset Studios’ Sean Griffin. “We hope others will follow their lead.”
In an era of migration—shows, stars, and studios alike—The Bold and the Beautiful isn’t chasing an exit. It’s reinforcing its claim to home.