Texas is throwing down the gauntlet in the global content race. With the recent passage of a $2.5 billion statewide film incentive plan and a major new studio development in Fort Worth, the Lone Star State is signaling its intention to compete—seriously—with the likes of California, Georgia, and the UK.

It all comes to a head next week at the Texas Production Expo in Grapevine, now positioned as the most important industry gathering in the state’s history. With support from the Texas Film Commission and production heavyweights like Matthew McConaughey and Taylor Sheridan, the timing couldn’t be better. More than 1,000 filmmakers, technicians, and creative professionals are expected to descend on the Grapevine Convention Center on May 22, with panels, gear showcases, and an AI workshop all on the agenda.

But this isn’t just a show—it’s a turning point.

A New Studio Rises in Fort Worth’s Alliance District

One of the most exciting developments: Fort Worth’s recent designation as a Media Production Development Zone (MPDZ) by the Texas Film Commission. The move clears the way for a 224,000-square-foot studio project in the heart of the AllianceTexas development. The planned facility includes four 18,000-square-foot stages, set-building shops, wardrobe departments, office space, and more—all backed by use and sales tax exemptions to fuel rapid construction and expansion.

“Having this infrastructure in Fort Worth will make us a top choice for filmmakers,” said Taylor Hardy, Fort Worth’s Film Commissioner.

Councilmember Alan Blaylock confirmed that 101 Studios, the production company behind Yellowstone, is eyeing the new space, and industry momentum is building fast. With Fort Worth already home to Taylor Sheridan’s growing slate of projects and Dr. Phil’s new Merit Street Media, the city has quietly become one of the state’s fastest-growing media hubs.

“This is a true success story,” said Mayor Mattie Parker. “The film and entertainment industry has created more than $700 million in direct economic impact for Fort Worth since 2015, and we’re just getting started.”

Statewide Incentives, Real-World Impact

Passed earlier this spring, Senate Bill 22 allocates $500 million every two years through 2035 to the Texas Moving Image Industry Incentive Fund—making it one of the most ambitious film investment programs in the country. Qualifying productions are eligible for rebates of up to 25%, with additional bonuses for projects that employ Texas veterans, film in rural areas, or promote Texas heritage and family values.

With cities like Fort Worth stepping up with infrastructure and the state delivering deep financial incentives, Texas is now a serious contender for major domestic and international productions.

All Eyes on Grapevine: Expo Set to Be the Largest Yet

The Texas Production Expo, now in its 26th year, has never been more important. Powered by the Dallas Producers Association and title sponsor TM Television, the expo will showcase the latest in production tech, host panels on AI and post-production workflows, and spotlight shows like Landman, The Chosen, and Lioness.

A special AI workshop on May 21 will offer practical insight into how emerging technologies are reshaping every aspect of production. The expo itself, free to attend, wraps with a happy hour that brings together the state’s most active creators, vendors, and studio operators.

The Bottom Line

Texas isn’t waiting for permission. With funding in place, real stages under construction, and creators already on the ground, the state is building its own future—one soundstage at a time.

From Fort Worth’s Alliance District to Grapevine’s expo halls, the message is clear: Texas is open for production. And this time, it’s playing to win.