Exciting news coming out of Tokyo this morning with the announcement that Nikon is acquiring the movie camera maker RED. According to a press release issued on March 7, the Nikon Corporation has entered into an agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly owned subsidiary of Nikon

RED.com, LLC has its head office at Foothill Ranch, California, U.S.A. and was established in 2005. The company has approximately 220 employees and its principal business is the design, development, manufacture, sales, and provision of services of professional digital cinema cameras

Since its establishment, RED has been at the forefront of digital cinema cameras, introducing industry-defining products such as the original RED ONE 4K to the cutting-edge V-RAPTOR [X] with its proprietary RAW compression technology.

RED’s contributions to the film industry have not only earned it an Academy Award but have also made it the camera of choice for numerous Hollywood productions, celebrated by directors and cinematographers worldwide for its commitment to innovation and image quality optimized for the highest levels of filmmaking and video production.

The agreement was reached because of the mutual desires of Nikon and RED to meet the customers’ needs and offer exceptional user experiences that exceed expectations, merging the strengths of both companies. Nikon’s expertise in product development, exceptional reliability, and know-how in image processing, as well as optical technology and user interface along with RED’s knowledge in cinema cameras, including unique image compression technology and color science, will enable the development of distinctive products in the professional digital cinema camera market.