Netflix is doubling down on Mexico, announcing a massive $1 billion investment in local productions over the next four years. The commitment, revealed by Netflix co-CEO Ted Sarandos alongside Mexican President Claudia Sheinbaum, reinforces the country’s growing status as a key player in the global content market.
As part of this initiative, Netflix will also inject $2 million into Mexico’s historic Churubusco Studios to enhance its facilities, a move that signals the streamer’s intent to further cement Mexico as a major production hub.
Netflix’s history with Mexico runs deep. The company launched in the country back in 2011, and in 2015, Club de Cuervos became its first original series produced outside the U.S. Since then, Netflix has ramped up its presence, opening a local office in 2019, establishing its Latin American headquarters in 2020, and expanding its Mexican workforce from just 30 to nearly 400 employees. Over the years, Netflix has shot projects in 25 of Mexico’s 31 states, taking advantage of the country’s diverse landscapes, competitive production costs, and skilled local crews.
Churubusco Studios in Mexico City
