Fresh off a headline-making appearance at Cannes—where it unveiled plans with Brilliant Pictures to launch the world’s first fully AI-automated film sales, finance, and production company—Largo.ai is expanding again, this time with a strategic acquisition that pushes its capabilities far beyond the soundstage.
The Swiss-based AI analytics firm, now backed by Sylvester Stallone, has acquired QuMind, a London-based market research and insights firm specializing in consumer behavior analytics and ResTech solutions. The move marks a major leap for Largo.ai into the global marketing and advertising space, and signals the company’s intention to become a dominant force in AI-powered creative decision-making—on both sides of the screen.
“We’re not just moving faster, we’re thinking smarter,” said Sami Arpa, CEO and co-founder of Largo.ai. “By bringing QuMind into the fold, we’re taking a massive step forward in creating a fully automated, insight-driven ecosystem for brands and creatives alike.”
Founded in 1999, QuMind has long been a pioneer in digital research technology, powering campaign and product testing for major global brands. Now, that expertise will be fused with Largo.ai’s Simulated Audience technology—a patented AI engine that uses high-quality digital twins to predict audience reactions with over 90% accuracy. Unlike synthetic data models, Largo’s digital twins are created using proprietary questionnaires and refreshed annually, offering precision, realism, and scale across 20 global markets.
The result? Marketers, producers, and creative teams can now test product concepts, ad campaigns, or even narrative arcs in minutes, using either real consumer panels or hyper-realistic digital audiences.
“The increased use of synthetic data has raised serious concerns about accuracy and provenance,” said Mark Ursell, founder and CEO of QuMind. “Largo’s AI solves this by generating data from real inputs in a secure, controlled environment—and we’re excited to bring that next-gen approach to our clients.”
This acquisition follows Largo.ai’s recent $7.5M Series A round, which welcomed Stallone as a strategic investor and marked a new era for the company. The firm has already partnered with over 600 companies globally, including major Hollywood studios, and is now expanding its footprint in both entertainment and brand marketing.
Earlier this spring, Largo made waves in Cannes when it announced a first-of-its-kind alliance with Brilliant Pictures, home to projects from Oscar winners like Bille August (Pelle the Conqueror) and Roland Joffé (The Mission). That deal aims to redefine the production pipeline by embedding Largo’s AI insights from script development through distribution strategy.
“We’ve trialed Largo’s tech across our slate and the results speak for themselves,” said Sean O’Kelly, chairman of Brilliant Pictures. “It helps us make better content, faster, and with more confidence—without compromising creativity.”
Together, the QuMind acquisition and Brilliant Pictures partnership represent a one-two punch for Largo.ai’s bold vision: to build a seamless, AI-powered creative engine that spans entertainment, advertising, and product innovation.
With Cannes appearances, Hollywood partnerships, and global market tech now under one roof, Largo.ai is sending a clear message—AI isn’t just coming for the industry. It’s already here.
