The Kansas City Chiefs are taking their legacy beyond the gridiron and into the world of entertainment with the launch of Foolish Club Studios, a new production venture dedicated to scripted and unscripted storytelling. As the back-to-back Super Bowl champions gear up for another title run, their latest play isn’t just about football—it’s about storytelling that celebrates dreamers, risk-takers, and game-changers.
Named after the original AFL owners who dared to challenge the NFL, Foolish Club Studios will craft stories that highlight humility, perseverance, and heart—values that have defined the franchise since its inception. Whether it’s chronicling the deep history of the Chiefs, profiling the personalities that shaped the team, or telling broader stories of ambition and resilience, the studio aims to connect with audiences far beyond Kansas City.
“For my father, storytelling was a huge part of the game,” said Clark Hunt, Chairman and CEO of the Kansas City Chiefs. “This studio is a tribute to his vision, his relentless pursuit of innovation, and his belief that sports are more than just competition—they’re about bringing people together.”
The Chiefs already have a track record in media, with their Hallmark Channel hit Holiday Touchdown: A Chiefs Love Story becoming the No. 1 cable movie of 2024, alongside viral content like their Claymation special A Kingdom Christmas Story: Hail Merry. Foolish Club Studios will build on that momentum, working alongside the team’s in-house 65 Toss Power Trap Productions (65TPT) to expand the Chiefs’ brand across global markets.
“We’re incredibly excited about what this means for our organization,” said Chiefs President Mark Donovan. “Sports storytelling has the power to inspire, and Foolish Club Studios will allow us to connect with fans worldwide in new, creative, and unexpected ways—whether they love football or not.”
With Foolish Club Studios, the Chiefs are making a bold move: expanding their winning culture from the field to the screen and proving that championship-level storytelling doesn’t just happen on Sundays.
