In a pitch that’s part federal incentive playbook, part retro syndication revival, and part tariff-laden curveball, Jon Voight — actor, Trump ally, and self-declared Special Ambassador to Hollywood — has unveiled his plan to “Make Hollywood Great Again.” While it sounds like something out of Wag the Dog, the plan is real, and it’s causing real conversations from Beverly Hills to Burbank.
Voight’s draft, leaked to and published without official blessing, proposes a 10% to 20% federal tax credit stackable on top of state-level incentives, giving a much-needed boost to U.S. productions currently losing ground to global competitors. For states with no incentives, a standalone 20% credit would apply — a move that could put places like Nevada, Missouri, or even Maine on the location scout’s radar.
But wait — there’s a twist worthy of a streaming cliffhanger. The plan calls for a 120% tariff on any production that could have been filmed in the U.S. but chased foreign tax breaks instead. Think of it as a reverse rebate. It’s not just targeting Canada, Budapest, and New Zealand — it’s firing a shot across the bow of the entire international co-production playbook.
Perhaps the most eyebrow-raising element is a proposed “American Cultural Test,” inspired by the UK’s system for preserving local identity in media. In this version, productions would need to meet some vaguely defined patriotic benchmark to qualify — a slippery slope, legally and creatively, in a country where the First Amendment still (barely) reigns.
Voight’s draft also suggests reviving the long-dead Fin-Syn Rules, which once kept major broadcast networks from owning the shows they aired. The proposal wants to extend these rules to modern-day streamers like Netflix, Disney+, and even YouTube and X. That’s right — under this plan, your mid-budget Hulu comedy might suddenly fall under a syndication review rubric from the ‘90s.
Reactions have been swift and mixed. The MPA, DGA, and SAG-AFTRA have all voiced support for a federal incentive in theory — but the cultural test and tariff elements have drawn skepticism. And while Senator Adam Schiff and Governor Newsom are trying to meet the moment with a $7.5 billion federal credit proposal of their own, Voight’s plan — and Trump’s social media antics — are sucking up most of the attention.
There’s no clear path forward yet, but one thing is certain: Washington just took an interest in production policy, and the industry should buckle up. Because whether you think Voight is delusional or visionary, his draft plan is now a political live wire — and it might just become a new kind of production bible in the MAGA era.
Read full proposal on Deadline.
Jon Voight on his proposal to revive film & TV production in the home of Hollywood pic.twitter.com/ZUStkx79RW
— Deadline (@DEADLINE) May 6, 2025
Jon Voight speaks on his proposal to revive film & TV production in the home of Hollywood