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Category: VFX

A24 is deepening its move into production technology, striking a new artificial intelligence research partnership with Google that will pair the indie studio with DeepMind to develop AI-powered tools for filmmakers. The pact is tied to an investment of roughly $75 million from Google, according to The Wall Street Journal, a figure in line with […]

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Netflix’s reported acquisition of Ben Affleck’s AI startup InterPositive for as much as $600 million is more than just another tech investment by a streaming giant. It may be a signal that the next frontier in Hollywood’s AI race isn’t about generating movies — it’s about running them. The stealth company, which Affleck quietly founded […]

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For years, filmmakers have known a not-so-secret truth: Florida offers a cinematic backdrop unlike anywhere else. From the turquoise waters and swaying palms of the Keys to the lush, untamed beauty of the Everglades and the Art Deco glamour of Miami, the Sunshine State boasts a unique tapestry of locations that simply can’t be replicated […]

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Eighty-six years after Judy Garland first clicked her ruby slippers, Dorothy is back on the big screen — though not quite as Victor Fleming envisioned. On August 28, Las Vegas’ Sphere will debut an $80 million “AI-enhanced” reimagining of The Wizard of Oz, complete with expanded visuals, haptic seats, bursts of fire, and even scents […]

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Be Electric Studios has expanded its virtual production footprint with the launch of a new LED volume stage at Suite 120, Eastern Effects’ 12,000-square-foot stage facility in Kearny, New Jersey. Suite 120, adjacent to Eastern Effects’ 10 Basin Studios, is the new home of Be Electric’s third full-time LED stage, joining its existing Brooklyn and […]

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Ted Sarandos wants to make one thing clear: Netflix’s embrace of AI isn’t about replacing creatives—it’s about empowering them. But that doesn’t mean it’s not also about cutting costs. “We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” the Netflix co-CEO told analysts on […]

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In a bold leap forward for AI-driven filmmaking, New York-based startup Runway has launched two powerful new performance capture tools—Act-One and Act-Two—designed to eliminate the need for traditional motion capture equipment and put high-fidelity animation in the hands of anyone with a smartphone camera. Coming on the heels of its blockbuster partnership with Lionsgate to […]

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