In a bold move that extends his influence beyond the soccer pitch, global sports icon Lionel Messi is launching his own production company, 525 Rosario, named after his childhood address in Argentina. This venture, set to operate out of both Miami and Los Angeles, marks a significant step for the football superstar as he dives into the world of film and television.
525 Rosario emerges as a collaboration between the Messi family and Smuggler Entertainment, the creative force behind Apple TV+’s Messi’s World Cup: The Rise of a Legend and Messi Meets America. The company will be helmed by Tim Pastore, who leads Smuggler and boasts impressive credits, including the acclaimed documentaries Free Solo and Jane.
The production banner is poised to focus on a diverse slate of editorial content, with an emphasis on unscripted documentaries, family-friendly programming, and branded storytelling in partnership with advertisers. The new venture will be represented by WME.
“Entertainment has always been a passion for me, whether on the pitch or beyond,” Messi stated. “I’m thrilled about the opportunity to pursue this project with Smuggler and expand it to create global content and experiences.”
With the launch of 525 Rosario, Messi joins an elite roster of sports figures who have transitioned into production, including LeBron James with The SpringHill Co., Steph Curry’s Unanimous Media, Peyton Manning’s Omaha Productions, Tom Brady’s 199 Productions, and more recently, Serena Williams and Naomi Osaka.
This production endeavor signifies a new chapter for Messi, who ranks as the third-highest-paid athlete in the world, with $135 million in earnings over the past year, according to Forbes.
Pastore emphasizes the mission behind 525 Rosario, stating, “We aim to highlight and build upon everything Leo Messi stands for, creating premium content while also engaging in community outreach and family-focused initiatives. We are grateful for the opportunity to partner with Leo and his family to push the boundaries of traditional storytelling.”
In a shared statement, the Messi family expressed their vision: “Our goal is to inspire and connect with audiences worldwide in a new way. We look forward to advancing in the entertainment sector and delivering innovative storytelling and programming that resonates on a global scale.”
With 525 Rosario, Messi is not just scoring goals; he’s ready to captivate audiences in a whole new arena.
Article Originated in: Hollywood Reporter
