Curtis “50 Cent” Jackson is expanding his footprint in the production business — and betting big on Louisiana.

Following the global success of Netflix’s Sean Combs: The Reckoning, the executive producer and G-Unit Film & Television founder has unveiled plans to invest $124 million in a new multi-facility production campus in Shreveport, Louisiana, a move designed to position the city as a long-term hub for film, television, music and live entertainment.

According to a company-commissioned independent economic impact study, the project is expected to generate nearly $19 billion in economic activity and support more than 6,000 jobs statewide over time. The development will include the renovation of former Stageworks and Millennium Studios facilities, the construction of a dome-style immersive entertainment venue, and the addition of a new park aimed at drawing both productions and tourism to downtown Shreveport.

The state of Louisiana has committed $50 million in performance-based infrastructure funding to support the project, according to the Louisiana Economic Development office.

“By reinvesting in downtown Shreveport and upgrading existing assets to create state-of-the-art entertainment and production facilities, we are creating jobs, inspiring hope, attracting new productions, and giving the entire entertainment industry a reason to build their futures right here,” Jackson said in a statement. “My goal is to turn Northwest Louisiana into a premier destination for film, music and live entertainment on a national scale.”

Jackson first revealed plans for the studio complex nearly two years ago and secured a long-term lease with the city in 2025. Since then, the New York-born artist-turned-mogul has worked closely with local and state officials as part of a broader effort to drive economic development and establish a sustainable production ecosystem in the region.

Founded in 2005, G-Unit Film & Television has grown into a prolific production company supplying content to major networks and platforms including Starz, ABC, BET+, Netflix and Hulu. The company’s breakout success came with the Power franchise at Starz, which Jackson executive produced, directed and starred in, spawning multiple spinoffs and becoming one of the network’s most valuable IP engines.

More recently, G-Unit delivered one of Netflix’s biggest documentary hits of the year with Sean Combs: The Reckoning, the four-part series examining allegations surrounding Sean “Diddy” Combs and his Bad Boy Entertainment empire. The docuseries debuted at No. 1 on Netflix in more than 50 countries and logged 40 million views worldwide in its first two weeks, underscoring Jackson’s growing influence in the unscripted space.

The company currently has multiple projects in active development and production, including the original boxing drama Fightland for Starz and Hip Hop Cop, a Hulu series adaptation of Ron Stallworth’s nonfiction book The Gangs of Zion.

With the Shreveport campus, Jackson is signaling a longer-term strategy: pairing IP ownership and production volume with physical infrastructure in incentive-friendly markets — a model increasingly favored as studios and streamers look for cost-efficient, scalable production solutions outside traditional hubs.

As Jackson put it succinctly: all roads, for now, lead to Shreveport.