Prime Focus Group has signed a landmark agreement with the Government of Maharashtra to develop a $400 million global entertainment destination in the heart of India’s film capital. The new hub will combine world-class studio infrastructure with live entertainment venues, theme parks, hotels, restaurants, retail, and housing—positioning the city as a next-gen home for both content creators and content consumers.
The initiative, announced by Prime Focus founder and CEO Namit Malhotra alongside Maharashtra Chief Minister Devendra Fadnavis, represents a 3000 crore rupee investment expected to create thousands of high-skill jobs across media, tech, hospitality, and tourism.
“This is about honoring India’s 100-year cinematic legacy while building the most advanced content creation hub on the planet,” said Malhotra. “By bringing together DNEG’s Oscar-winning visual storytelling, Brahma’s AI technology, and Prime Focus Studios’ production capabilities, we’re creating a powerhouse for global production—right here in Mumbai.”
The new complex will rise near Prime Focus’s existing footprint, which includes one of Asia’s largest production facilities and eight Hollywood-designed soundstages, plus DNEG’s cutting-edge VFX and animation studio in the city.
More than just a film studio, the new hub is designed to be a cultural and tourism engine, showcasing India’s creative capabilities through immersive experiences and lifestyle attractions.
“Leveraging our country’s legacy of craftsmanship and innovation, we’re creating a destination that represents India’s identity to the world,” said Malhotra.
Chief Minister Fadnavis framed the project as a strategic investment in the state’s economic future. “This next-generation entertainment hub will help secure Mumbai’s place on the global stage—as both a filmmaking powerhouse and a cultural tourism destination.”
With Hollywood increasingly turning to India for VFX, animation, and production services, the development arrives at a pivotal moment. For Prime Focus, this isn’t just infrastructure—it’s a global statement.